Northstar Logistics
Mid-Market · Freight & Logistics · £72,000 ARR · Owner Keyur Jolapara
- Lifecycle stage
- Value Realisation
- Renewal
- 28 Jan 2027 (138 days)
- Last contact
- 4 days ago
- Last refresh
- 1 day ago
- Previous score
- 83/100
- Assessment confidence
- High
Customer context
- Customer goal
- Cut manual load-planning admin by 30% across two depots.
- Original purchase reason
- Depot managers were rebuilding the same planning sheet every morning.
- Primary use case
- Load planning automation and carrier performance reporting.
- First-value milestone
- First automated load plan published — achieved in week 3.
- Current success milestone
- Depot 2 carrier scorecard live and reviewed monthly.
- Executive sponsor
- Ravi Menon, Operations Director (engaged)
- Day-to-day champion
- Holly Grant, Planning Manager
- Stakeholders
- Depot 1 supervisor, Depot 2 supervisor, Finance analyst
- Contract start
- 29 Jul 2025
- Renewal date
- 28 Jan 2027
- Expansion potential
- Third depot planned for next financial year — moderate expansion signal.
- Main blocker
- No material risk. Maintain cadence and protect the reference relationship.
What changed?
- Product adoption 82 → 84 (+2)
- Business outcomes 83 → 86 (+3)
- Customer engagement 86 → 88 (+2)
- Support experience 80 → 82 (+2)
- Customer sentiment 84 → 85 (+1)
- Steady climb since the depot 2 rollout completed.
Why this matters
No material risk. Maintain cadence and protect the reference relationship.
£72,000 ARR renews in 138 days. Recommended next action: Confirm depot 3 rollout scope at the next monthly review.
Five signals
Product adoption
+2 pts84/100
Previous 82 · Weight 30% · Contribution 25.2 pts
- • Weekly active users stable at 41 of 48 licences
- • 4 of 5 key features in regular use
Business outcomes
+3 pts86/100
Previous 83 · Weight 25% · Contribution 21.5 pts
- • Planning admin time down 34% against baseline
- • Both agreed success milestones achieved
Customer engagement
+2 pts88/100
Previous 86 · Weight 20% · Contribution 17.6 pts
- • Monthly cadence held without a missed session for six months
- • Champion responds within one working day
Support experience
+2 pts82/100
Previous 80 · Weight 15% · Contribution 12.3 pts
- • No open tickets
- • Average resolution 6 hours over the last quarter
Customer sentiment
+1 pts85/100
Previous 84 · Weight 10% · Contribution 8.5 pts
- • Last meeting sentiment positive
- • Customer agreed to a reference call
Six-month health history
Steady climb since the depot 2 rollout completed.
AI risk analysis
Deterministic, context-aware analysis generated locally from this account's signals — no external API. The service layer is isolated so a real model can be connected later.
Recommended actions
Next 7 days
- • Review every open and recent ticket with support and summarise the pattern for the customer.
Next 30 days
- • Agree a defect-prevention plan with engineering and report progress at the next review.
Activity timeline
No recorded activity yet. Log a touchpoint, draft a re-engagement message or add a task and it will appear here.